“We can tell demand without analytics.”
Reality: intuition doesn’t show real demand, volumes, competition, or market trends.
“Analytics is slow and expensive.”
Reality: skipping analytics becomes far more expensive after launch—and our approach is significantly more affordable than traditional research formats.
“A user survey is enough.”
Reality: surveys capture opinions, not real market behavior.
“If the product is offline, online analytics isn’t needed.”
Reality: demand and competitors still exist and are shaped online.
“Analytics is only for confirming an idea.”
Reality: analytics often reveals insights that force you to revisit initial assumptions.
Launching without analytics is guesswork.
Analytics is a deliberate decision.
Conclusion
#myths