Naming

Brand Book

Artesario — Naming & Brand Book Development

For Artesario, we developed the naming and brand book: defined positioning, key messages, and identity guidelines. The result is a cohesive brand system ready for use across communications and marketing materials.

Client

Artesario is a company that supplies selected craft artesan tequila from Mexico to EU countries. The brand is building its own B2C and B2B network and acts as an exclusive representative of craft tequila brands in the EU market.

Challenge

Develop naming and brand styling that matches the level of craft artesan brands: a premium tone, clear positioning, and a distinctive identity to support B2C and B2B growth across EU markets.

Solution

We created a premium brand foundation for scaling in the EU: naming, positioning, and visual style aligned with the craft artesan segment.

The brand book established unified identity and communication standards for B2C and B2B across multiple markets.

Result

Ready-to-use brand book

Marketing materials and templates

Style elements and visual identity

Unified communication standards (B2C/B2B)

Implementation stages

Week 01-02

Analysis & preparation

Market, competitor, and brand requirement analysis.

Week 03-04

Naming

Developing and selecting name options, initial validation.

Week 05-06

Logo

Logo design and core identity elements.

Week 07-08

Brand book

Defining identity and communication guidelines.

Support period

Marketing materials

Preparing materials for campaigns and communications.

B2B materials

Developing a B2B presentation and product catalogue.